Travelers arriving in the UK, whether flying into Edinburgh or Heathrow or stepping off a train at King's Cross, shouldn't struggle to find their rental car. Sixt partnered with RouteMe to make pickup clear and consistent at every major UK airport and train station.
With RouteMe directions in confirmation emails and QR launches at every counter, desk congestion has dropped and travelers know exactly where to find their car, even in multi level garages with no signal.
The company
Sixt operates across the United Kingdom, from Edinburgh in the north to London in the south. RouteMe is live at Sixt branches at Heathrow Terminals 2 to 5, Gatwick North and South, Edinburgh, and London rail branches at Victoria, Battersea and St Pancras.
The challenge
Every location has a different layout and different signage. The pain points were the same everywhere:
- Confusing facilities. Renters lost time searching for their cars, especially when signal failed in covered garages.
- Desk congestion at peak times. Staff answered "which level is my car?" instead of processing check ins.
- Disoriented international visitors. Visitors in an unfamiliar country sometimes ended up in the wrong car park entirely.
- An inconsistent brand experience. Edinburgh felt nothing like Heathrow.
The solution
Sixt deployed RouteMe across every major UK rental location without asking customers to download anything.
Directions in every confirmation
Every reservation email includes a RouteMe link from arrivals to the desk and then to the parking stall.
QR launch at the desk
After check in, agents show a QR code that opens navigation to the customer's specific car. No app, no confusion.
Works with zero signal
RouteMe works offline in underground and multi level car parks, guiding customers through levels straight to their vehicle.
Real time stall changes and returns
If a different car is assigned, directions update instantly. The same session guides customers back to the return desk.
The results
- 4,334 journeys in one month across 10 UK branches (August to September 2026), with 2,306 started from confirmation emails and 2,028 from desk QR scans.
- Over 1,000 journeys a month at the top rail branches. At Battersea and Victoria, where agents prompt customers to scan the desk QR code, usage runs at or above one journey per rental.
- 88% positive ratings. Travelers left 159 thumbs up and 21 thumbs down across the network.
- One consistent experience from Edinburgh to London.
Looking forward
Sixt is using the UK rollout as the template for more airport and rail branches, with desk QR codes and agent prompts now part of the standard setup.
